Under Armour
FashionAmerican sportswear brand
About Under Armour
Under Armour is an American sports equipment company founded in 1996 by Kevin Plank, a former University of Maryland football player, in his grandmother's basement in Washington, D.C. Now headquartered in Baltimore, Maryland, the company was born from Plank's frustration with cotton T-shirts becoming soaked with sweat during football practice. Under Armour pioneered moisture-wicking performance apparel and has grown into a major sportswear brand competing with Nike and Adidas, sponsoring athletes like Stephen Curry, Tom Brady, and Dwayne "The Rock" Johnson.
The Under Armour Logo
Under Armour's logo consists of an interlocking "U" and "A" that creates a distinctive, angular monogram. The design is bold, aggressive, and athletic, reflecting the brand's performance-oriented positioning. The interlocked letters form a shape reminiscent of a protective shield or chest plate, tying into the "Armour" name and the brand's original focus on protective athletic gear. The logo is typically rendered in black or the brand's signature dark colors, conveying strength and intensity.
Quick Facts
Kevin Plank started Under Armour from his grandmother's basement with $15,000
The company's first big break was getting a product placement in the film "Any Given Sunday"
Under Armour's name was almost "Body Armour" but the trademark was already taken
Plank originally sold shirts out of the trunk of his car to college teams
What Does Under Armour Do?
Under Armour operates in the fashion, luxury, and lifestyle industry and is accessible at underarmour.com. The company is recognized as american sportswear brand. Under Armour's brand identity is built around its distinctive logo — interlocking U and A — which has become widely recognized across the fashion sector.
As part of the broader fashion landscape, Under Armour competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
Frequently Asked Questions
What does the Under Armour logo look like?
The Under Armour logo is described as interlocking U and A. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
What category does Under Armour belong to?
Under Armour is categorized under Fashion in our logo quiz. The fashion, luxury, and lifestyle sector includes many well-known brands with distinctive visual identities.
What is the Under Armour website?
The official Under Armour website is underarmour.com.
What other names is Under Armour known by?
Under Armour is also commonly referred to as under armor, ua. In our logo quiz, any of these names will be accepted as a correct answer.
Can I test my knowledge of the Under Armour logo?
Yes! Under Armour is one of 271 logos featured in our Logo Quiz. You can also try Practice Mode to learn at your own pace with no timer.
Can you identify the Under Armour logo?
Test your knowledge with our Logo Quiz featuring 271 company logos!
