About Adidas
Adidas AG is a German multinational corporation that designs and manufactures athletic shoes, clothing, and accessories. Founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany, adidas is the largest sportswear manufacturer in Europe and the second-largest in the world after Nike. The company originated from a family split — Adi's brother Rudolf founded rival brand Puma across the river in the same town. Adidas owns Reebok and has sponsored legendary athletes including Muhammad Ali, David Beckham, Lionel Messi, and collaborations with Kanye West (Yeezy).
The Adidas Logo
Adidas has used several logos throughout its history, all featuring its signature three stripes. The original "Trefoil" logo (three leaf shapes) was introduced in 1971 and is now used for the Originals heritage line. The "Mountain" logo (three stripes forming a triangle/mountain) was introduced in 1991 for the performance line, symbolizing challenges to overcome. The current corporate logo uses three parallel bars. The three stripes concept was actually purchased from Finnish athlete and shoe designer Karhu Sports for two bottles of whiskey and the equivalent of $1,600.
Quick Facts
Adidas bought its iconic three stripes from Finnish brand Karhu for two bottles of whiskey
The adidas-Puma rivalry started when founder Adi Dassler and his brother Rudolf split their family shoe business
Jesse Owens wore Dassler shoes at the 1936 Berlin Olympics
The company name comes from founder "Adi" (short for Adolf) "Das"sler
What Does Adidas Do?
Adidas operates in the fashion, luxury, and lifestyle industry and is accessible at adidas.com. The company is recognized as german sportswear giant. Adidas's brand identity is built around its distinctive logo — three parallel stripes / trefoil — which has become widely recognized across the fashion sector.
As part of the broader fashion landscape, Adidas competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
Frequently Asked Questions
What does the Adidas logo look like?
The Adidas logo is described as three parallel stripes / trefoil. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
What category does Adidas belong to?
Adidas is categorized under Fashion in our logo quiz. The fashion, luxury, and lifestyle sector includes many well-known brands with distinctive visual identities.
What is the Adidas website?
The official Adidas website is adidas.com.
Can I test my knowledge of the Adidas logo?
Yes! Adidas is one of 271 logos featured in our Logo Quiz. You can also try Practice Mode to learn at your own pace with no timer.
Can you identify the Adidas logo?
Test your knowledge with our Logo Quiz featuring 271 company logos!
