About Nike
Nike, Inc. is the world's largest supplier of athletic shoes and apparel, founded by Bill Bowerman and Phil Knight in 1964 as Blue Ribbon Sports. Headquartered in Beaverton, Oregon, Nike revolutionized the athletic footwear industry. The company's "Just Do It" slogan, introduced in 1988, has become one of the most recognized taglines in advertising history. Nike sponsors top athletes worldwide including Michael Jordan, LeBron James, Cristiano Ronaldo, and Serena Williams.
The Nike Logo
The Nike Swoosh was designed by graphic design student Carolyn Davidson in 1971 for just $35. Phil Knight reportedly said "I don't love it, but it will grow on me." The Swoosh represents the wing of Nike, the Greek goddess of victory, and conveys motion and speed. Davidson was later given company stock and a diamond ring as additional compensation. The logo is now valued at billions and is one of the most recognized symbols worldwide.
Quick Facts
The Swoosh logo cost only $35 to design
Nike is named after the Greek goddess of victory
Phil Knight sold shoes out of his car trunk at track meets
The Air Jordan brand alone generates over $5 billion annually
What Does Nike Do?
Nike operates in the fashion, luxury, and lifestyle industry and is accessible at nike.com. The company is recognized as world's largest sportswear company. Nike's brand identity is built around its distinctive logo — the Swoosh — which has become widely recognized across the fashion sector.
As part of the broader fashion landscape, Nike competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
Frequently Asked Questions
What does the Nike logo look like?
The Nike logo is described as the Swoosh. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
What category does Nike belong to?
Nike is categorized under Fashion in our logo quiz. The fashion, luxury, and lifestyle sector includes many well-known brands with distinctive visual identities.
What is the Nike website?
The official Nike website is nike.com.
Can I test my knowledge of the Nike logo?
Yes! Nike is one of 271 logos featured in our Logo Quiz. You can also try Practice Mode to learn at your own pace with no timer.
Can you identify the Nike logo?
Test your knowledge with our Logo Quiz featuring 271 company logos!
