Lululemon
Fashionathletic apparel, famous for yoga pants
About Lululemon
Lululemon Athletica is a Canadian athletic apparel retailer founded in 1998 by Chip Wilson in Vancouver, British Columbia. Originally focused on yoga wear, the company has expanded into running, training, and lifestyle apparel for both men and women. Lululemon pioneered the "athleisure" trend — athletic wear designed to be worn both for exercise and casual everyday activities. The company operates over 650 stores worldwide and has built an intensely loyal community through in-store yoga classes, ambassador programs, and premium-quality products.
The Lululemon Logo
Lululemon's logo is a stylized "A" shape known as the "Omega" symbol, though it actually originated from a stylized "A" from the originally planned company name "athletically hip." The symbol resembles the Greek letter omega or a simplified person in a yoga pose. The logo is typically rendered in red or white and has a clean, flowing shape that evokes movement and flexibility. Despite the brand's name change, the original "A" symbol was retained and has become instantly recognizable in athleisure culture.
Quick Facts
Founder Chip Wilson chose the name "lululemon" because he thought it was funny that Japanese people would have difficulty pronouncing the "L" sounds
The company started by selling product through yoga studios in Vancouver
Lululemon's see-through yoga pants recall in 2013 cost the company $67 million
The logo was designed for the original brand name "athletically hip" and kept when the name changed
What Does Lululemon Do?
Lululemon operates in the fashion, luxury, and lifestyle industry and is accessible at lululemon.com. The company is recognized as athletic apparel, famous for yoga pants. Lululemon's brand identity is built around its distinctive logo — omega-like stylized A symbol — which has become widely recognized across the fashion sector.
As part of the broader fashion landscape, Lululemon competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
Frequently Asked Questions
What does the Lululemon logo look like?
The Lululemon logo is described as omega-like stylized A symbol. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
What category does Lululemon belong to?
Lululemon is categorized under Fashion in our logo quiz. The fashion, luxury, and lifestyle sector includes many well-known brands with distinctive visual identities.
What is the Lululemon website?
The official Lululemon website is lululemon.com.
What other names is Lululemon known by?
Lululemon is also commonly referred to as lulu lemon, lululemon athletica. In our logo quiz, any of these names will be accepted as a correct answer.
Can I test my knowledge of the Lululemon logo?
Yes! Lululemon is one of 271 logos featured in our Logo Quiz. You can also try Practice Mode to learn at your own pace with no timer.
Can you identify the Lululemon logo?
Test your knowledge with our Logo Quiz featuring 271 company logos!
