About Reebok
Reebok is an American-British athletic footwear and apparel company founded in 1958 in Bolton, England, by brothers Joe and Jeff Foster as a companion to their grandfather's original shoe company, J.W. Foster and Sons (founded in 1895). Reebok was a dominant athletic brand in the 1980s with the Freestyle aerobics shoe and later the Pump basketball shoe. After being owned by Adidas from 2005 to 2021, Reebok was sold to Authentic Brands Group. The brand is known for pioneering women's athletic footwear and the CrossFit partnership.
The Reebok Logo
Reebok has had several logo iterations. The original Union Jack-inspired logo reflected its British heritage. The most iconic version is the "Vector" logo — a diagonal slash design used prominently in the 1990s. In 2014, Reebok introduced the "Delta" logo — a red triangle representing the physical, mental, and social changes that fitness brings. The brand currently uses a simplified version of its classic wordmark. The red color has remained consistent across most iterations, conveying energy and passion for fitness.
Quick Facts
Reebok's predecessor company, J.W. Foster, invented the first spiked running shoe in the 1890s
The Reebok Freestyle was the first athletic shoe designed specifically for women
The name "Reebok" comes from the Afrikaans spelling of a type of African antelope (grey rhebok)
The Reebok Pump, released in 1989, was the first shoe with an inflation mechanism
What Does Reebok Do?
Reebok operates in the fashion, luxury, and lifestyle industry and is accessible at reebok.com. The company is recognized as athletic brand named after an African gazelle. Reebok's brand identity is built around its distinctive logo — delta triangle — which has become widely recognized across the fashion sector.
As part of the broader fashion landscape, Reebok competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
Frequently Asked Questions
What does the Reebok logo look like?
The Reebok logo is described as delta triangle. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
What category does Reebok belong to?
Reebok is categorized under Fashion in our logo quiz. The fashion, luxury, and lifestyle sector includes many well-known brands with distinctive visual identities.
What is the Reebok website?
The official Reebok website is reebok.com.
Can I test my knowledge of the Reebok logo?
Yes! Reebok is one of 271 logos featured in our Logo Quiz. You can also try Practice Mode to learn at your own pace with no timer.
Can you identify the Reebok logo?
Test your knowledge with our Logo Quiz featuring 271 company logos!
