About Puma
Puma SE is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel, and accessories. Founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany, Puma was born from one of the most famous family feuds in business history — Rudolf and his brother Adi (founder of Adidas) split their father's shoe business after World War II. Puma is the third-largest sportswear manufacturer in the world and has sponsored iconic athletes including Pele, Usain Bolt, Neymar, and Lewis Hamilton.
The Puma Logo
Puma's logo features a leaping puma (cougar/mountain lion) in mid-jump, typically shown leaping over the brand name. The Formstrip — a curved stripe on the side of Puma shoes — is also a key brand identifier. The leaping cat represents speed, agility, strength, and athletic prowess. The logo was originally more detailed and realistic but has been simplified over the decades to the sleek, dynamic silhouette used today. The black cat on white (or vice versa) creates a bold, instantly recognizable mark.
Quick Facts
Puma and Adidas were founded by feuding brothers in the same small German town
Pele wore Puma King boots during the 1970 World Cup, one of the first major athlete endorsements
Usain Bolt's world-record sprint at the 2008 Olympics was done in Puma shoes
Herzogenaurach was divided into "Puma" and "Adidas" sides of the river for decades
What Does Puma Do?
Puma operates in the fashion, luxury, and lifestyle industry and is accessible at puma.com. The company is recognized as german sportswear brand. Puma's brand identity is built around its distinctive logo — leaping big cat silhouette — which has become widely recognized across the fashion sector.
As part of the broader fashion landscape, Puma competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
Frequently Asked Questions
What does the Puma logo look like?
The Puma logo is described as leaping big cat silhouette. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
What category does Puma belong to?
Puma is categorized under Fashion in our logo quiz. The fashion, luxury, and lifestyle sector includes many well-known brands with distinctive visual identities.
What is the Puma website?
The official Puma website is puma.com.
Can I test my knowledge of the Puma logo?
Yes! Puma is one of 271 logos featured in our Logo Quiz. You can also try Practice Mode to learn at your own pace with no timer.
Can you identify the Puma logo?
Test your knowledge with our Logo Quiz featuring 271 company logos!
