New Balance

Fashion

American sneaker brand popular with dad shoes

Website

About New Balance

New Balance was founded in 1906 by William J. Riley in Boston as "New Balance Arch Support Company." Shifted to running shoes in the 1960s. Still manufactures in the US and UK. Privately owned by Jim Davis, who bought it in 1972 for $100,000.

The New Balance Logo

The logo is an italicized "NB" or stacked "N" on shoe sides. Introduced in the 1970s, the overlapping "N" is as recognizable as any competitor's swoosh or stripes.

Logo style:Interlocking NB mark

Quick Facts

Jim Davis bought it for $100,000 — now worth billions

One of few major brands still manufacturing in the USA

Originally made orthopedic inserts

Makes special military-grade shoes for US military

What Does New Balance Do?

New Balance operates in the fashion, luxury, and lifestyle industry and is accessible at newbalance.com. The company is recognized as american sneaker brand popular with dad shoes. New Balance's brand identity is built around its distinctive logo — interlocking NB mark — which has become widely recognized across the fashion sector.

As part of the broader fashion landscape, New Balance competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.

Frequently Asked Questions

What does the New Balance logo look like?

The New Balance logo is described as interlocking NB mark. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.

What category does New Balance belong to?

New Balance is categorized under Fashion in our logo quiz. The fashion, luxury, and lifestyle sector includes many well-known brands with distinctive visual identities.