Brooks

About Brooks

Brooks Running was founded 1914. Pivoted to running-only in 2001 under CEO Jim Weber. Leading US premium running brand. Owned by Berkshire Hathaway. Brooks has established itself as a major force in the fashion, luxury, and lifestyle industry. Known as premium running shoe brand, the brand has built a strong global presence through its website at brooks.com and continues to innovate in its space. The company's logo has become one of the most recognizable symbols in the fashion, luxury, and lifestyle sector, representing the brand's commitment to quality and innovation. The brand is also commonly referred to as brooks running.

The Brooks Logo

Diagonal chevron/arrow in blue suggesting forward motion and speed. The Brooks logo — described as blue curved lines forming a path — is designed to be instantly recognizable at any size, from tiny app icons to large-format displays. The symbol-only approach (without the company name) demonstrates the strength of the brand's visual identity. This design choice reflects a broader trend in modern branding where companies trust their icon alone to represent the brand, similar to how Nike uses just the Swoosh or Apple uses just the apple silhouette.

Logo style:Blue curved lines forming a path

Quick Facts

What Does Brooks Do?

Brooks operates in the fashion, luxury, and lifestyle industry and is accessible at brooks.com. The company is recognized as premium running shoe brand. Brooks's brand identity is built around its distinctive logo — blue curved lines forming a path — which has become widely recognized across the fashion sector.

As part of the broader fashion landscape, Brooks competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.

Frequently Asked Questions