Breitling

Fashion

Swiss watchmaker famous for pilot and diving watches

Website

About Breitling

Breitling SA was founded in 1884 by Leon Breitling in Saint-Imier, Switzerland. Known for aviation chronometers, official supplier of cockpit instruments to airlines. The Navitimer (1952) became the iconic pilot's watch. Acquired by CVC Capital Partners in 2017.

The Breitling Logo

The logo features a "B" with wings, symbolizing aviation heritage. The winged emblem represents flight, precision, and reliability. Modernized under CEO Georges Kern while retaining the winged-B symbol.

Logo style:Gold cursive B

Quick Facts

Navitimer has been in continuous production since 1952

Astronaut Scott Carpenter wore a Breitling in orbit in 1962

First watch with a built-in slide rule for aviation calculations

The Breitling Jet Team flies seven L-39C jets

What Does Breitling Do?

Breitling operates in the fashion, luxury, and lifestyle industry and is accessible at breitling.com. The company is recognized as swiss watchmaker famous for pilot and diving watches. Breitling's brand identity is built around its distinctive logo — gold cursive B — which has become widely recognized across the fashion sector.

As part of the broader fashion landscape, Breitling competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.

Frequently Asked Questions

What does the Breitling logo look like?

The Breitling logo is described as gold cursive B. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.

What category does Breitling belong to?

Breitling is categorized under Fashion in our logo quiz. The fashion, luxury, and lifestyle sector includes many well-known brands with distinctive visual identities.