Subway

About Subway

Subway was founded 1965 by 17-year-old Fred DeLuca. 37K+ stores in 100+ countries. Made-to-order subs. Acquired by Roark Capital for ~$9.6B in 2023. Subway has established itself as a major force in the food, beverage, and hospitality industry. Known as sandwich restaurant chain, the brand has built a strong global presence through its website at subway.com and continues to innovate in its space. The company's logo has become one of the most recognizable symbols in the food, beverage, and hospitality sector, representing the brand's commitment to quality and innovation.

The Subway Logo

Arrows on S and Y suggest subway entry/exit. Green and yellow = freshness. Updated 2016. The Subway logo — described as green "S" with yellow arrows — is designed to be instantly recognizable at any size, from tiny app icons to large-format displays. The symbol-only approach (without the company name) demonstrates the strength of the brand's visual identity. This design choice reflects a broader trend in modern branding where companies trust their icon alone to represent the brand, similar to how Nike uses just the Swoosh or Apple uses just the apple silhouette.

Logo style:Green "S" with yellow arrows

Quick Facts

What Does Subway Do?

Subway operates in the food, beverage, and hospitality industry and is accessible at subway.com. The company is recognized as sandwich restaurant chain. Subway's brand identity is built around its distinctive logo — green "S" with yellow arrows — which has become widely recognized across the food sector.

As part of the broader food landscape, Subway competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.

Frequently Asked Questions