Domino's

About Domino's

Domino's is the world's largest pizza chain by revenue (1960, Michigan). 19K+ stores in 90+ countries. Heavy tech investment: GPS tracking, voice ordering, autonomous delivery.

The Domino's Logo

Red and blue domino tile. Originally planned to add dots per store. Dropped "Pizza" in 2012. The Domino's logo — described as blue and red domino tile — is designed to be instantly recognizable at any size, from tiny app icons to large-format displays. The symbol-only approach (without the company name) demonstrates the strength of the brand's visual identity. This design choice reflects a broader trend in modern branding where companies trust their icon alone to represent the brand, similar to how Nike uses just the Swoosh or Apple uses just the apple silhouette.

Logo style:Blue and red domino tile

Quick Facts

What Does Domino's Do?

Domino's operates in the food, beverage, and hospitality industry and is accessible at dominos.com. The company is recognized as pizza delivery chain. Domino's's brand identity is built around its distinctive logo — blue and red domino tile — which has become widely recognized across the food sector.

As part of the broader food landscape, Domino's competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.

Frequently Asked Questions