About Starbucks
Starbucks Corporation is the world's largest coffeehouse chain, with over 35,000 stores across 80+ countries. Founded in 1971 in Seattle's Pike Place Market by Jerry Baldwin, Zev Siegl, and Gordon Bowker, the company was later acquired and transformed into a global brand by Howard Schultz. Starbucks popularized the concept of the "third place" — a social environment between home and work — and has profoundly influenced coffee culture worldwide.
The Starbucks Logo
Starbucks' siren logo is one of the most recognized symbols in the world. The original 1971 logo featured a brown, topless two-tailed mermaid (siren) from a 16th-century Norse woodcut. It was updated in 1987 to a green color with a more stylized siren. The 2011 redesign removed the "Starbucks Coffee" text entirely, leaving just the siren — a bold move that showed the brand's confidence in its icon recognition. The siren represents the seafaring history of coffee and Seattle's maritime heritage.
Quick Facts
Starbucks is named after Starbuck, a character in Moby Dick
The company goes through approximately 8,000 paper cups per minute
Starbucks spent more on health insurance than coffee beans in the early 2000s
The original founders were inspired by Peet's Coffee founder Alfred Peet
What Does Starbucks Do?
Starbucks operates in the food, beverage, and hospitality industry and is accessible at starbucks.com. The company is recognized as coffee chain founded in Seattle. Starbucks's brand identity is built around its distinctive logo — green twin-tailed siren/mermaid — which has become widely recognized across the food sector.
As part of the broader food landscape, Starbucks competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
Frequently Asked Questions
What does the Starbucks logo look like?
The Starbucks logo is described as green twin-tailed siren/mermaid. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
What category does Starbucks belong to?
Starbucks is categorized under Food in our logo quiz. The food, beverage, and hospitality sector includes many well-known brands with distinctive visual identities.
What is the Starbucks website?
The official Starbucks website is starbucks.com.
Can I test my knowledge of the Starbucks logo?
Yes! Starbucks is one of 271 logos featured in our Logo Quiz. You can also try Practice Mode to learn at your own pace with no timer.
Can you identify the Starbucks logo?
Test your knowledge with our Logo Quiz featuring 271 company logos!
