Jagermeister
FoodGerman herbal liqueur
About Jagermeister
Jagermeister is a German digestif made with 56 herbs, blooms, roots, and fruits. Created in 1934 by Curt Mast in Wolfenbuttel, Germany, the drink was originally marketed as a cough remedy and digestive aid. The company, Wilhelm Mast AG, is still family-owned and headquartered in Wolfenbuttel. Jagermeister became a global phenomenon in the 1980s and 1990s, particularly popular as a party drink and as the main ingredient in the "Jager Bomb" cocktail. It is now one of the best-selling liqueurs in the world, sold in over 150 countries.
The Jagermeister Logo
Jagermeister's logo features a stag (male deer) with a glowing cross between its antlers, set against a dark green and orange background. The image references the legend of Saint Hubertus, the patron saint of hunters, who is said to have seen a glowing crucifix between the antlers of a stag while hunting, which converted him to Christianity. "Jagermeister" translates to "Master Hunter" or "Head Gamekeeper" in German. The regal stag design has remained fundamentally unchanged since 1934, though it has been refined for modern reproduction.
Quick Facts
Jagermeister translates to "Master Hunter" in German
The recipe uses 56 different herbs, fruits, roots, and spices
The stag with the cross references the Catholic legend of Saint Hubertus
Sidney Frank, an American importer, turned Jagermeister into a party drink phenomenon in the 1980s
What Does Jagermeister Do?
Jagermeister operates in the food, beverage, and hospitality industry and is accessible at jagermeister.com. The company is recognized as german herbal liqueur. Jagermeister's brand identity is built around its distinctive logo — deer head with glowing cross between antlers — which has become widely recognized across the food sector.
As part of the broader food landscape, Jagermeister competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
Frequently Asked Questions
What does the Jagermeister logo look like?
The Jagermeister logo is described as deer head with glowing cross between antlers. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
What category does Jagermeister belong to?
Jagermeister is categorized under Food in our logo quiz. The food, beverage, and hospitality sector includes many well-known brands with distinctive visual identities.
What is the Jagermeister website?
The official Jagermeister website is jagermeister.com.
What other names is Jagermeister known by?
Jagermeister is also commonly referred to as jager, jägermeister. In our logo quiz, any of these names will be accepted as a correct answer.
Can I test my knowledge of the Jagermeister logo?
Yes! Jagermeister is one of 271 logos featured in our Logo Quiz. You can also try Practice Mode to learn at your own pace with no timer.
Can you identify the Jagermeister logo?
Test your knowledge with our Logo Quiz featuring 271 company logos!
