Wise
Financeinternational money transfer service (formerly TransferWise)
About Wise
Wise (formerly TransferWise) was founded January 2011 by Taavet Hinrikus (Skype's first employee) and Kristo Kaarmann in London. Uses peer-to-peer matching for international transfers at real exchange rates. Rebranded in 2021. Went public on London Stock Exchange.
The Wise Logo
The logo features a bold green wordmark with a flag-like icon representing crossing borders. When rebranding from TransferWise, the bright "Wise Green" color and simplified name reflect expansion beyond just transfers.
Quick Facts
Co-founder Hinrikus was Skype's first employee
Original concept: manually swapping currencies between UK and Estonian accounts
Famous protests included dumping money outside the Bank of England
Processes over $9 billion in cross-border transactions monthly
What Does Wise Do?
Wise operates in the finance, fintech, and cryptocurrency industry and is accessible at wise.com. The company is recognized as international money transfer service (formerly TransferWise). Wise's brand identity is built around its distinctive logo — green flag/arrow shape — which has become widely recognized across the finance sector.
As part of the broader finance landscape, Wise competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
Frequently Asked Questions
What does the Wise logo look like?
The Wise logo is described as green flag/arrow shape. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
What category does Wise belong to?
Wise is categorized under Finance in our logo quiz. The finance, fintech, and cryptocurrency sector includes many well-known brands with distinctive visual identities.
What is the Wise website?
The official Wise website is wise.com.
What other names is Wise known by?
Wise is also commonly referred to as transferwise. In our logo quiz, any of these names will be accepted as a correct answer.
Can I test my knowledge of the Wise logo?
Yes! Wise is one of 271 logos featured in our Logo Quiz. You can also try Practice Mode to learn at your own pace with no timer.
Can you identify the Wise logo?
Test your knowledge with our Logo Quiz featuring 271 company logos!
