About Kraken
Kraken was founded in 2011 by Jesse Powell in San Francisco, launched publicly 2013. Created after witnessing Mt. Gox security failures. One of the most trusted crypto exchanges. Serves 190+ countries. Consistently top-rated for security.
The Kraken Logo
The logo features a purple octopus/kraken tentacle design, evoking the mythological sea creature. Purple is distinctive in the blue/gold-dominated crypto space. Tentacles suggest reach and interconnected markets.
Quick Facts
Powell started Kraken after helping Mt. Gox recover from a hack
Never been hacked in its entire history
One of the first exchanges to offer proof of reserves
Acquired Twitter/X's former San Francisco office naming rights
What Does Kraken Do?
Kraken operates in the finance, fintech, and cryptocurrency industry and is accessible at kraken.com. The company is recognized as major cryptocurrency exchange. Kraken's brand identity is built around its distinctive logo — purple octopus silhouette — which has become widely recognized across the finance sector.
As part of the broader finance landscape, Kraken competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
Frequently Asked Questions
What does the Kraken logo look like?
The Kraken logo is described as purple octopus silhouette. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
What category does Kraken belong to?
Kraken is categorized under Finance in our logo quiz. The finance, fintech, and cryptocurrency sector includes many well-known brands with distinctive visual identities.
What is the Kraken website?
The official Kraken website is kraken.com.
Can I test my knowledge of the Kraken logo?
Yes! Kraken is one of 271 logos featured in our Logo Quiz. You can also try Practice Mode to learn at your own pace with no timer.
Can you identify the Kraken logo?
Test your knowledge with our Logo Quiz featuring 271 company logos!
