Binance is the world's largest crypto exchange by volume, founded in 2017 by Changpeng Zhao ("CZ"). No official headquarters due to regulatory pressure. Offers hundreds of cryptocurrencies. Ecosystem includes BNB Chain, Binance Academy, and Binance Labs.
The logo features a diamond of two overlapping rotated squares. Gold/yellow on dark background evokes wealth and precious metals. The geometric design reflects blockchain's mathematical precision.
CZ went from McDonald's worker to one of crypto's wealthiest people
Grew to world's largest exchange in just 180 days
BNB token grew from $0.15 to over $600
CZ pled guilty to AML violations; Binance paid $4.3B fine in 2023
Binance operates in the finance, fintech, and cryptocurrency industry and is accessible at binance.com. The company is recognized as world's largest crypto exchange by volume. Binance's brand identity is built around its distinctive logo — gold diamond shape — which has become widely recognized across the finance sector.
As part of the broader finance landscape, Binance competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
The Binance logo is described as gold diamond shape. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
Binance is categorized under Finance in our logo quiz. The finance, fintech, and cryptocurrency sector includes many well-known brands with distinctive visual identities.
The official Binance website is binance.com.
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