Waze

Technology

community-based navigation app by Google

Website

About Waze

Waze is a GPS navigation app using crowdsourced traffic data, founded in 2008 in Israel by Uri Levine, Ehud Shabtai, and Amir Shinar. Based on the earlier Freemap project. Google acquired Waze in 2013 for ~$1.15 billion. Continues to operate independently.

The Waze Logo

The logo features a friendly, smiling speech-bubble character called a "Wazer" — like a cartoon car from above. The circular design with dot eyes and curved smile conveys community spirit and crowdsourced nature.

Logo style:Smiling white ghost-car on blue

Quick Facts

Users have reported over a billion traffic events

Offers celebrity voice navigation (Morgan Freeman, Arnold Schwarzenegger)

Sometimes routes heavy traffic through quiet neighborhoods, causing controversies

The original Freemap project built a free map of Israel from scratch

What Does Waze Do?

Waze operates in the technology and software industry and is accessible at waze.com. The company is recognized as community-based navigation app by Google. Waze's brand identity is built around its distinctive logo — smiling white ghost-car on blue — which has become widely recognized across the technology sector.

As part of the broader technology landscape, Waze competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.

Frequently Asked Questions

What does the Waze logo look like?

The Waze logo is described as smiling white ghost-car on blue. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.

What category does Waze belong to?

Waze is categorized under Technology in our logo quiz. The technology and software sector includes many well-known brands with distinctive visual identities.