photo-sharing app owned by Meta
About Instagram
Instagram is a photo and video sharing social networking service created by Kevin Systrom and Mike Krieger. Launched in October 2010, it was acquired by Facebook (now Meta) in 2012 for approximately $1 billion. The platform has evolved from a simple photo-sharing app with retro filters to a comprehensive social media platform featuring Stories, Reels, IGTV, and shopping capabilities, with over 2 billion monthly active users worldwide.
The Instagram Logo
Instagram's original 2010 logo was a retro Polaroid-style camera icon designed by Kevin Systrom. In 2016, the company underwent a dramatic rebrand, replacing the vintage camera with a simplified, gradient-colored camera outline. The new design uses a vibrant gradient of purple, pink, orange, and yellow. The redesign was controversial initially but has since become one of the most recognizable app icons in the world.
Quick Facts
The first Instagram photo was of a dog at a taco stand, posted by Kevin Systrom
Instagram's name combines "instant camera" and "telegram"
The most-liked photo on Instagram has over 75 million likes
Instagram was built and launched in just 8 weeks
What Does Instagram Do?
Instagram operates in the technology and software industry and is accessible at instagram.com. The company is recognized as photo-sharing app owned by Meta. Instagram's brand identity is built around its distinctive logo — gradient camera icon — which has become widely recognized across the technology sector.
As part of the broader technology landscape, Instagram competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
Frequently Asked Questions
What does the Instagram logo look like?
The Instagram logo is described as gradient camera icon. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
What category does Instagram belong to?
Instagram is categorized under Technology in our logo quiz. The technology and software sector includes many well-known brands with distinctive visual identities.
What is the Instagram website?
The official Instagram website is instagram.com.
What other names is Instagram known by?
Instagram is also commonly referred to as ig, insta. In our logo quiz, any of these names will be accepted as a correct answer.
Can I test my knowledge of the Instagram logo?
Yes! Instagram is one of 271 logos featured in our Logo Quiz. You can also try Practice Mode to learn at your own pace with no timer.
Can you identify the Instagram logo?
Test your knowledge with our Logo Quiz featuring 271 company logos!
