About Pinterest
Pinterest is an American image sharing and social media service designed to enable saving and discovery of information on the internet using images and, on a smaller scale, GIFs and videos. Founded in 2009 by Ben Silbermann, Paul Sciarra, and Evan Sharp, the platform launched in 2010 and is headquartered in San Francisco. Pinterest functions as a visual discovery engine where users "pin" content to themed boards, making it a major platform for inspiration in categories like home decor, fashion, recipes, and DIY projects, with over 450 million monthly active users.
The Pinterest Logo
Pinterest's logo is a stylized letter "P" in white on a red circular background. The "P" is designed with a curving, pin-like form that cleverly references a pushpin — the physical object that inspired the platform's digital "pinning" concept. The distinctive red color (#E60023) has been central to Pinterest's brand identity since its founding. The logo has been refined over the years for cleaner proportions, but the core pin-shaped "P" concept has remained consistent.
Quick Facts
Pinterest was originally called "Tote" and was designed as a mobile shopping app
The first community of Pinterest users was a group of design bloggers
Over 80% of Pinterest users access the platform on mobile devices
Pinterest drives more referral traffic to shopping sites than any other social platform
What Does Pinterest Do?
Pinterest operates in the technology and software industry and is accessible at pinterest.com. The company is recognized as visual discovery and pinboard platform. Pinterest's brand identity is built around its distinctive logo — red circular P icon — which has become widely recognized across the technology sector.
As part of the broader technology landscape, Pinterest competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
Frequently Asked Questions
What does the Pinterest logo look like?
The Pinterest logo is described as red circular P icon. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
What category does Pinterest belong to?
Pinterest is categorized under Technology in our logo quiz. The technology and software sector includes many well-known brands with distinctive visual identities.
What is the Pinterest website?
The official Pinterest website is pinterest.com.
Can I test my knowledge of the Pinterest logo?
Yes! Pinterest is one of 271 logos featured in our Logo Quiz. You can also try Practice Mode to learn at your own pace with no timer.
Can you identify the Pinterest logo?
Test your knowledge with our Logo Quiz featuring 271 company logos!
