Tumblr

Technology

microblogging and social platform

Website

About Tumblr

Tumblr is a microblogging platform founded by David Karp in 2007 at age 20. Cultural hub for fan communities and internet culture. Yahoo acquired it in 2013 for $1.1 billion. Sold to Automattic in 2019 for reportedly less than $3 million after the platform declined.

The Tumblr Logo

The logo features a lowercase "t" in dark blue with a slightly quirky, hand-drawn quality. Characteristic serif at top and distinctive curve at bottom. Remarkably consistent since launch, reflecting the platform's creative identity.

Logo style:White lowercase t in dark circle

Quick Facts

Karp dropped out of high school at 15 to focus on programming

Lost over $1 billion in value — $1.1B to under $3M

The 2018 adult content ban caused massive user exodus

Invented or popularized the "reblog" concept

What Does Tumblr Do?

Tumblr operates in the technology and software industry and is accessible at tumblr.com. The company is recognized as microblogging and social platform. Tumblr's brand identity is built around its distinctive logo — white lowercase t in dark circle — which has become widely recognized across the technology sector.

As part of the broader technology landscape, Tumblr competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.

Frequently Asked Questions

What does the Tumblr logo look like?

The Tumblr logo is described as white lowercase t in dark circle. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.

What category does Tumblr belong to?

Tumblr is categorized under Technology in our logo quiz. The technology and software sector includes many well-known brands with distinctive visual identities.