Tidal

About Tidal

Tidal is a music streaming service acquired by Jay-Z in 2015. Known for high-fidelity lossless audio. Square acquired majority in 2021 for $297M. Tidal has established itself as a major force in the technology and software industry. Known as high-fidelity music streaming service, the brand has built a strong global presence through its website at tidal.com and continues to innovate in its space. The company's logo has become one of the most recognizable symbols in the technology and software sector, representing the brand's commitment to quality and innovation.

The Tidal Logo

Angular wave/sound wave design. Minimalist black-and-white reflects premium positioning. The Tidal logo — described as white chevron pattern on black — is designed to be instantly recognizable at any size, from tiny app icons to large-format displays. The symbol-only approach (without the company name) demonstrates the strength of the brand's visual identity. This design choice reflects a broader trend in modern branding where companies trust their icon alone to represent the brand, similar to how Nike uses just the Swoosh or Apple uses just the apple silhouette.

Logo style:White chevron pattern on black

Quick Facts

What Does Tidal Do?

Tidal operates in the technology and software industry and is accessible at tidal.com. The company is recognized as high-fidelity music streaming service. Tidal's brand identity is built around its distinctive logo — white chevron pattern on black — which has become widely recognized across the technology sector.

As part of the broader technology landscape, Tidal competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.

Frequently Asked Questions