Ram

About Ram

Ram Trucks is an American truck brand established as separate Stellantis division in 2010 after splitting from Dodge. One of the "Big Three" US truck brands.

The Ram Logo

Chrome ram head emblem with curling horns dates to 1932 sculptor Avard Fairbanks. The Ram logo — described as black ram head silhouette — is designed to be instantly recognizable at any size, from tiny app icons to large-format displays. The symbol-only approach (without the company name) demonstrates the strength of the brand's visual identity. This design choice reflects a broader trend in modern branding where companies trust their icon alone to represent the brand, similar to how Nike uses just the Swoosh or Apple uses just the apple silhouette.

Logo style:Black ram head silhouette

Quick Facts

What Does Ram Do?

Ram operates in the automotive and transportation industry and is accessible at ram.com. The company is recognized as american truck brand. Ram's brand identity is built around its distinctive logo — black ram head silhouette — which has become widely recognized across the automotive sector.

As part of the broader automotive landscape, Ram competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.

Frequently Asked Questions