Maserati is an Italian luxury vehicle manufacturer founded on December 1, 1914, in Bologna, Italy, by the Maserati brothers — Alfieri, Ettore, and Ernesto. The company is now headquartered in Modena, Italy, and is owned by Stellantis (formerly Fiat Chrysler). Maserati has a rich racing heritage, including winning the 1957 Formula One World Championship, and produces luxury sports cars and sedans including the Ghibli, Quattroporte, Levante SUV, and the MC20 supercar. The brand positions itself between mainstream luxury and exotic supercars.
Maserati's logo is the Trident of Neptune (Poseidon), inspired by the Fountain of Neptune in Bologna's Piazza Maggiore, the city where the company was founded. The trident was designed by Mario Maserati, the only non-engineer brother, who was an artist. The three prongs of the trident symbolize strength, and the design connects the brand to its Bologna origins. The trident is rendered in silver or white on a blue or dark background, conveying elegance and power.
The Maserati trident logo was inspired by a fountain in the founders' hometown of Bologna
The logo was designed by Mario Maserati, the only brother who was not an engineer
Maserati won the 1957 F1 World Championship with Juan Manuel Fangio
All six Maserati brothers were involved in the automotive or racing industry
Maserati operates in the automotive and transportation industry and is accessible at maserati.com. The company is recognized as italian luxury car maker from Modena. Maserati's brand identity is built around its distinctive logo — neptune's trident — which has become widely recognized across the automotive sector.
As part of the broader automotive landscape, Maserati competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
The Maserati logo is described as neptune's trident. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
Maserati is categorized under Automotive in our logo quiz. The automotive and transportation sector includes many well-known brands with distinctive visual identities.
The official Maserati website is maserati.com.
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