About Audi
Audi AG is a German luxury automobile manufacturer founded by August Horch in 1909 in Zwickau, Germany. The company is a subsidiary of the Volkswagen Group and is headquartered in Ingolstadt, Bavaria. Horch had previously founded another car company under his own name but was forced to use "Audi" (the Latin translation of "Horch," meaning "listen") for trademark reasons. Audi is known for its Quattro all-wheel-drive system, advanced technology, and the slogan "Vorsprung durch Technik" (Advancement through Technology).
The Audi Logo
Audi's iconic Four Rings logo represents the 1932 merger of four independent car manufacturers — Audi, DKW, Horch, and Wanderer — into the Auto Union consortium. Each ring symbolizes one of the four founding companies. The interlocking design represents the unity and strength of the merger. The logo has been refined over the decades, becoming sleeker and more three-dimensional before returning to a flat, modern 2D design in 2023. The simplicity and elegance of the four rings make it one of the most recognizable automotive emblems.
Quick Facts
The name "Audi" is the Latin translation of founder August Horch's surname, meaning "listen"
Audi's Quattro all-wheel-drive system revolutionized rally racing in the 1980s
The four rings represent the four companies of the Auto Union merger in 1932
Audi produced the first car with a fully galvanized body to prevent rust
What Does Audi Do?
Audi operates in the automotive and transportation industry and is accessible at audi.com. The company is recognized as german premium car brand. Audi's brand identity is built around its distinctive logo — four interlocking silver rings — which has become widely recognized across the automotive sector.
As part of the broader automotive landscape, Audi competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
Frequently Asked Questions
What does the Audi logo look like?
The Audi logo is described as four interlocking silver rings. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
What category does Audi belong to?
Audi is categorized under Automotive in our logo quiz. The automotive and transportation sector includes many well-known brands with distinctive visual identities.
What is the Audi website?
The official Audi website is audi.com.
Can I test my knowledge of the Audi logo?
Yes! Audi is one of 271 logos featured in our Logo Quiz. You can also try Practice Mode to learn at your own pace with no timer.
Can you identify the Audi logo?
Test your knowledge with our Logo Quiz featuring 271 company logos!
