PostgreSQL

About PostgreSQL

PostgreSQL is an open-source relational database with 35+ years of development from UC Berkeley (1986). Known for extensibility and robustness. PostgreSQL has established itself as a major force in the technology and software industry. Known as powerful open-source relational database, the brand has built a strong global presence through its website at postgresql.org and continues to innovate in its space. The company's logo has become one of the most recognizable symbols in the technology and software sector, representing the brand's commitment to quality and innovation. The brand is also commonly referred to as postgres.

The PostgreSQL Logo

Blue elephant "Slonik" represents strength, reliability, and memory. The PostgreSQL logo — described as blue elephant head — is designed to be instantly recognizable at any size, from tiny app icons to large-format displays. The symbol-only approach (without the company name) demonstrates the strength of the brand's visual identity. This design choice reflects a broader trend in modern branding where companies trust their icon alone to represent the brand, similar to how Nike uses just the Swoosh or Apple uses just the apple silhouette.

Logo style:Blue elephant head

Quick Facts

What Does PostgreSQL Do?

PostgreSQL operates in the technology and software industry and is accessible at postgresql.org. The company is recognized as powerful open-source relational database. PostgreSQL's brand identity is built around its distinctive logo — blue elephant head — which has become widely recognized across the technology sector.

As part of the broader technology landscape, PostgreSQL competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.

Frequently Asked Questions