Polestar

Automotive

Volvo's electric performance brand

Website

About Polestar

Polestar is a Swedish electric performance car brand, originally Polestar Racing founded in 1996. Acquired by Volvo in 2015 and relaunched as an EV brand in 2017. Jointly owned by Volvo and Geely, it produces the Polestar 2, 3, and 4 with Scandinavian minimalist design.

The Polestar Logo

Polestar's logo is two chevrons forming a four-pointed star, resembling Polaris (the North Star). The minimalist silver design reflects Scandinavian elegance.

Logo style:North star / double arrow symbol

Quick Facts

Named after Polaris, the North Star

The Polestar 1 was limited to 1,500 units

Aims to produce a climate-neutral car by 2030

Publishes full carbon footprint life-cycle assessments

What Does Polestar Do?

Polestar operates in the automotive and transportation industry and is accessible at polestar.com. The company is recognized as volvo's electric performance brand. Polestar's brand identity is built around its distinctive logo — north star / double arrow symbol — which has become widely recognized across the automotive sector.

As part of the broader automotive landscape, Polestar competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.

Frequently Asked Questions

What does the Polestar logo look like?

The Polestar logo is described as north star / double arrow symbol. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.

What category does Polestar belong to?

Polestar is categorized under Automotive in our logo quiz. The automotive and transportation sector includes many well-known brands with distinctive visual identities.