OnePlus

Technology

Chinese smartphone brand known for "flagship killer" phones

Website

About OnePlus

OnePlus was founded in 2013 by Pete Lau and Carl Pei (ex-Oppo executives). "Flagship killer" strategy: high specs at lower prices. First phone was invite-only, creating massive buzz. Merged operations with parent Oppo in 2021. Expanded into earbuds, watches, and TVs.

The OnePlus Logo

The logo is a bold "1+" symbol in a red circle. Clean, minimalist design reflects combining simplicity with ambition. Redesigned in 2020 with refined, thinner typeface. Red conveys passion and energy.

Logo style:Red 1+ symbol

Quick Facts

First phone required an invitation to purchase

Slogan "Never Settle" has been the motto since launch

Co-founder Carl Pei left to found Nothing

Destroyed 30,000 units because screen quality wasn't good enough

What Does OnePlus Do?

OnePlus operates in the technology and software industry and is accessible at oneplus.com. The company is recognized as chinese smartphone brand known for "flagship killer" phones. OnePlus's brand identity is built around its distinctive logo — red 1+ symbol — which has become widely recognized across the technology sector.

As part of the broader technology landscape, OnePlus competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.

Frequently Asked Questions

What does the OnePlus logo look like?

The OnePlus logo is described as red 1+ symbol. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.

What category does OnePlus belong to?

OnePlus is categorized under Technology in our logo quiz. The technology and software sector includes many well-known brands with distinctive visual identities.