Chinese smartphone brand known for "flagship killer" phones
OnePlus was founded in 2013 by Pete Lau and Carl Pei (ex-Oppo executives). "Flagship killer" strategy: high specs at lower prices. First phone was invite-only, creating massive buzz. Merged operations with parent Oppo in 2021. Expanded into earbuds, watches, and TVs.
The logo is a bold "1+" symbol in a red circle. Clean, minimalist design reflects combining simplicity with ambition. Redesigned in 2020 with refined, thinner typeface. Red conveys passion and energy.
First phone required an invitation to purchase
Slogan "Never Settle" has been the motto since launch
Co-founder Carl Pei left to found Nothing
Destroyed 30,000 units because screen quality wasn't good enough
OnePlus operates in the technology and software industry and is accessible at oneplus.com. The company is recognized as chinese smartphone brand known for "flagship killer" phones. OnePlus's brand identity is built around its distinctive logo — red 1+ symbol — which has become widely recognized across the technology sector.
As part of the broader technology landscape, OnePlus competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
The OnePlus logo is described as red 1+ symbol. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
OnePlus is categorized under Technology in our logo quiz. The technology and software sector includes many well-known brands with distinctive visual identities.
The official OnePlus website is oneplus.com.
OnePlus is also commonly referred to as one plus, 1+. In our logo quiz, any of these names will be accepted as a correct answer.
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