Obsidian is a knowledge management app on local Markdown files, launched 2020 by Erica Xu and Shida Li. 1,000+ plugins. All data stored locally. Obsidian has established itself as a major force in the technology and software industry. Known as knowledge base and note-taking app, the brand has built a strong global presence through its website at obsidian.md and continues to innovate in its space. The company's logo has become one of the most recognizable symbols in the technology and software sector, representing the brand's commitment to quality and innovation.
Purple gemstone referencing volcanic glass obsidian. Faceted design with deep purple gradients. The Obsidian logo — described as purple crystalline gem — is designed to be instantly recognizable at any size, from tiny app icons to large-format displays. The symbol-only approach (without the company name) demonstrates the strength of the brand's visual identity. This design choice reflects a broader trend in modern branding where companies trust their icon alone to represent the brand, similar to how Nike uses just the Swoosh or Apple uses just the apple silhouette.
All notes stored as plain Markdown
1,000+ community plugins
Graph view visualizes note connections
Founders created Dynalist outliner
Obsidian operates in the technology and software industry and is accessible at obsidian.md. The company is recognized as knowledge base and note-taking app. Obsidian's brand identity is built around its distinctive logo — purple crystalline gem — which has become widely recognized across the technology sector.
As part of the broader technology landscape, Obsidian competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
The Obsidian logo is described as purple crystalline gem. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
Obsidian is categorized under Technology in our logo quiz. The technology and software sector includes many well-known brands with distinctive visual identities.
The official Obsidian website is obsidian.md.
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