Notion is an all-in-one productivity and collaboration platform founded in 2013 by Ivan Zhao and Simon Last. Headquartered in San Francisco, Notion combines notes, databases, kanban boards, wikis, calendars, and project management into a single tool. After nearly running out of money and relocating the team to Kyoto, Japan to cut costs, Notion rebuilt its product from scratch and relaunched in 2018 to massive success. The platform has grown to over 30 million users and is valued at $10 billion.
Notion's logo is a minimalist black-and-white design featuring a stylized "N" that resembles a document or page with a folded corner. The clean, simple design reflects Notion's philosophy of being a blank canvas that users can customize to their needs. The monochrome color scheme gives it a professional, understated appearance. The logo has remained largely unchanged, embodying the calm, focused aesthetic that distinguishes Notion from more colorful productivity tools.
The team moved to Kyoto, Japan to save money when the company nearly failed
Ivan Zhao rebuilt Notion from scratch twice before the current version
Notion's template gallery has been a major driver of viral growth
The company had only 40 employees when it reached a $2 billion valuation
Notion operates in the technology and software industry and is accessible at notion.so. The company is recognized as all-in-one workspace app. Notion's brand identity is built around its distinctive logo — black and white N icon — which has become widely recognized across the technology sector.
As part of the broader technology landscape, Notion competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
The Notion logo is described as black and white N icon. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
Notion is categorized under Technology in our logo quiz. The technology and software sector includes many well-known brands with distinctive visual identities.
The official Notion website is notion.so.
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