New Relic

About New Relic

New Relic is observability platform (2008) by Lew Cirne. APM, infrastructure, logs. Went public 2014, taken private 2023 for ~$6.5B. New Relic has established itself as a major force in the technology and software industry. Known as application performance monitoring, the brand has built a strong global presence through its website at newrelic.com and continues to innovate in its space. The company's logo has become one of the most recognizable symbols in the technology and software sector, representing the brand's commitment to quality and innovation. The brand is also commonly referred to as new relic.

The New Relic Logo

Teal and dark wordmark. Teal strongly associated with the brand. The New Relic logo — described as green geometric hexagonal shape — is designed to be instantly recognizable at any size, from tiny app icons to large-format displays. The symbol-only approach (without the company name) demonstrates the strength of the brand's visual identity. This design choice reflects a broader trend in modern branding where companies trust their icon alone to represent the brand, similar to how Nike uses just the Swoosh or Apple uses just the apple silhouette.

Logo style:Green geometric hexagonal shape

Quick Facts

What Does New Relic Do?

New Relic operates in the technology and software industry and is accessible at newrelic.com. The company is recognized as application performance monitoring. New Relic's brand identity is built around its distinctive logo — green geometric hexagonal shape — which has become widely recognized across the technology sector.

As part of the broader technology landscape, New Relic competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.

Frequently Asked Questions