About Michelin
Michelin is a French tire manufacturer founded in 1889 by brothers Andre and Edouard Michelin in Clermont-Ferrand. World's largest tire manufacturer by revenue. Famous for the Michelin Guide restaurant rating system created in 1900. Operates in 170+ countries with 130,000+ employees.
The Michelin Logo
The logo features "Bibendum" (Michelin Man), one of the oldest brand mascots, created in 1898 by artist O'Galop. Originally a menacing, cigar-smoking figure made of stacked tires. Modernized over 120 years to the friendly, slimmed-down white mascot known today.
Quick Facts
The Michelin Guide was created to get people to drive more and wear out tires
Bibendum was voted world's best logo by design experts in 2000
First to patent a removable pneumatic bicycle tire
A Michelin star can increase restaurant revenue by 20%+
What Does Michelin Do?
Michelin operates in the automotive and transportation industry and is accessible at michelin.com. The company is recognized as french tire maker, also rates restaurants. Michelin's brand identity is built around its distinctive logo — white puffy tire-man mascot (Bibendum) — which has become widely recognized across the automotive sector.
As part of the broader automotive landscape, Michelin competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
Frequently Asked Questions
What does the Michelin logo look like?
The Michelin logo is described as white puffy tire-man mascot (Bibendum). It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
What category does Michelin belong to?
Michelin is categorized under Automotive in our logo quiz. The automotive and transportation sector includes many well-known brands with distinctive visual identities.
What is the Michelin website?
The official Michelin website is michelin.com.
Can I test my knowledge of the Michelin logo?
Yes! Michelin is one of 271 logos featured in our Logo Quiz. You can also try Practice Mode to learn at your own pace with no timer.
Can you identify the Michelin logo?
Test your knowledge with our Logo Quiz featuring 271 company logos!
