About Lexus
Lexus is the luxury vehicle division of Toyota, founded in 1989 and headquartered in Nagoya, Japan. The brand was created under a secret project called "F1" (Flagship One) to produce a luxury car that could compete with Mercedes-Benz and BMW in the American market. The first Lexus LS 400 stunned the industry with its refinement, quality, and competitive pricing. Lexus has consistently topped J.D. Power dependability and customer satisfaction studies, and pioneered luxury hybrid vehicles with the RX 400h.
The Lexus Logo
Lexus's logo features a stylized "L" inside an oval shape. The design is elegant and simple, with the "L" slightly offset to create a sense of motion and sophistication. The oval represents the globe, signifying Lexus's aspirations as a global luxury brand. The logo was created by Molly Designs and Hunter Communications and was chosen from several proposals. The chrome finish gives it a premium look consistent with luxury automotive branding. It is widely considered one of the cleanest and most effective automotive logos.
Quick Facts
The name "Lexus" was chosen from a list that included "Vectre," "Verone," "Chaparel," and "Caliber"
Toyota spent over $1 billion developing the first Lexus LS 400
Lexus has topped the J.D. Power dependability study more than any other brand
The LS 400 was so quiet at idle that engineers had to add a tachometer so drivers knew it was running
What Does Lexus Do?
Lexus operates in the automotive and transportation industry and is accessible at lexus.com. The company is recognized as toyota's luxury brand. Lexus's brand identity is built around its distinctive logo — l in an oval — which has become widely recognized across the automotive sector.
As part of the broader automotive landscape, Lexus competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
Frequently Asked Questions
What does the Lexus logo look like?
The Lexus logo is described as l in an oval. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
What category does Lexus belong to?
Lexus is categorized under Automotive in our logo quiz. The automotive and transportation sector includes many well-known brands with distinctive visual identities.
What is the Lexus website?
The official Lexus website is lexus.com.
Can I test my knowledge of the Lexus logo?
Yes! Lexus is one of 271 logos featured in our Logo Quiz. You can also try Practice Mode to learn at your own pace with no timer.
Can you identify the Lexus logo?
Test your knowledge with our Logo Quiz featuring 271 company logos!
