About Infiniti
Infiniti is the luxury vehicle division of Japanese automaker Nissan, launched in North America in 1989. Headquartered in Yokohama, Japan, Infiniti was created to compete with Lexus, Acura, and European luxury brands. The brand debuted with the Q45 sedan and has since produced a range of performance-oriented luxury vehicles. Infiniti is known for its VQ-series V6 engines, which have won numerous Ward's 10 Best Engines awards, and for innovative technologies like steer-by-wire in the Q50.
The Infiniti Logo
Infiniti's logo is an oval containing two central lines that converge toward a vanishing point, representing a road stretching to the horizon — a symbol of infinite possibilities and the unlimited potential of the brand. The design communicates aspiration, forward motion, and the concept of "infinity" that the brand name evokes. The chrome silver rendering conveys luxury and sophistication. The logo is often referred to as looking like Mount Fuji or a road disappearing into the distance.
Quick Facts
The Infiniti logo represents a road disappearing into the horizon, symbolizing infinite possibility
Infiniti's VQ-series engines won Ward's 10 Best Engines award 14 years in a row
The Q50 was one of the first production cars to offer steer-by-wire technology
Infiniti was launched the same year as Lexus, both targeting the US luxury market in 1989
What Does Infiniti Do?
Infiniti operates in the automotive and transportation industry and is accessible at infiniti.com. The company is recognized as nissan's luxury brand. Infiniti's brand identity is built around its distinctive logo — road-to-horizon triangle in oval — which has become widely recognized across the automotive sector.
As part of the broader automotive landscape, Infiniti competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
Frequently Asked Questions
What does the Infiniti logo look like?
The Infiniti logo is described as road-to-horizon triangle in oval. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
What category does Infiniti belong to?
Infiniti is categorized under Automotive in our logo quiz. The automotive and transportation sector includes many well-known brands with distinctive visual identities.
What is the Infiniti website?
The official Infiniti website is infiniti.com.
Can I test my knowledge of the Infiniti logo?
Yes! Infiniti is one of 271 logos featured in our Logo Quiz. You can also try Practice Mode to learn at your own pace with no timer.
Can you identify the Infiniti logo?
Test your knowledge with our Logo Quiz featuring 271 company logos!
