About Heroku
Heroku is a cloud PaaS founded in 2007. Acquired by Salesforce for $212M in 2010. Popularized git-push deployment. Criticized after removing free tier in 2022.
The Heroku Logo
Purple shield with white "H." "Heroku purple" recognized in dev community. The Heroku logo — described as purple square with white "H" — is designed to be instantly recognizable at any size, from tiny app icons to large-format displays. The symbol-only approach (without the company name) demonstrates the strength of the brand's visual identity. This design choice reflects a broader trend in modern branding where companies trust their icon alone to represent the brand, similar to how Nike uses just the Swoosh or Apple uses just the apple silhouette.
Quick Facts
Originally Ruby-only
Heroku button for one-click deployment
Coined Twelve-Factor App methodology
Free tier removal caused mass migration
What Does Heroku Do?
Heroku operates in the technology and software industry and is accessible at heroku.com. The company is recognized as cloud platform for deploying apps. Heroku's brand identity is built around its distinctive logo — purple square with white "H" — which has become widely recognized across the technology sector.
As part of the broader technology landscape, Heroku competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
Frequently Asked Questions
What does the Heroku logo look like?
The Heroku logo is described as purple square with white "H". It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
What category does Heroku belong to?
Heroku is categorized under Technology in our logo quiz. The technology and software sector includes many well-known brands with distinctive visual identities.
What is the Heroku website?
The official Heroku website is heroku.com.
Can I test my knowledge of the Heroku logo?
Yes! Heroku is one of 271 logos featured in our Logo Quiz. You can also try Practice Mode to learn at your own pace with no timer.
Can you identify the Heroku logo?
Test your knowledge with our Logo Quiz featuring 271 company logos!
