Giphy is the world's largest GIF library, founded 2013. 10B+ pieces served daily. Meta bought for $400M, UK regulators forced sale. Shutterstock bought for $53M.
Bold black uppercase letters, often animated with GIF effects. Dynamic treatment mirrors animated content. The Giphy logo — described as colorful rectangle icon — is designed to be instantly recognizable at any size, from tiny app icons to large-format displays. The symbol-only approach (without the company name) demonstrates the strength of the brand's visual identity. This design choice reflects a broader trend in modern branding where companies trust their icon alone to represent the brand, similar to how Nike uses just the Swoosh or Apple uses just the apple silhouette.
10B+ pieces of content per day
Went from $400M to $53M in forced sale
API used by every major messaging platform
Named most innovative by Fast Company
Giphy operates in the technology and software industry and is accessible at giphy.com. The company is recognized as gIF search engine and sharing platform. Giphy's brand identity is built around its distinctive logo — colorful rectangle icon — which has become widely recognized across the technology sector.
As part of the broader technology landscape, Giphy competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
The Giphy logo is described as colorful rectangle icon. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
Giphy is categorized under Technology in our logo quiz. The technology and software sector includes many well-known brands with distinctive visual identities.
The official Giphy website is giphy.com.
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