search and analytics engine
Elastic NV was founded in 2012 by Shay Banon, who created Elasticsearch in 2010. The Elastic Stack (ELK: Elasticsearch, Logstash, Kibana, Beats) is the industry standard for search, logging, and observability. Went public on NYSE in 2018.
The Elastic logo features colorful overlapping lines in yellow, green, blue, and pink. The fluid, stretchy design references the "elastic" name, suggesting flexibility and scalability.
Shay Banon created Elasticsearch to organize his wife's cooking recipes
Wikipedia, GitHub, and Netflix use Elasticsearch
Changed license from Apache 2.0 to SSPL in 2021, sparking debate
AWS forked it to create OpenSearch
Elastic operates in the technology and software industry and is accessible at elastic.co. The company is recognized as search and analytics engine. Elastic's brand identity is built around its distinctive logo — colorful overlapping shapes — which has become widely recognized across the technology sector.
As part of the broader technology landscape, Elastic competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
The Elastic logo is described as colorful overlapping shapes. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
Elastic is categorized under Technology in our logo quiz. The technology and software sector includes many well-known brands with distinctive visual identities.
The official Elastic website is elastic.co.
Elastic is also commonly referred to as elasticsearch. In our logo quiz, any of these names will be accepted as a correct answer.
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