quirky French car brand
Citroen is a French automobile manufacturer founded in 1919 by Andre Citroen and headquartered in Paris, France. Now part of the Stellantis group, Citroen has a long history of innovative and unconventional automotive design. The company was the first in Europe to adopt mass production techniques and has produced legendary vehicles like the Traction Avant (the first mass-produced front-wheel-drive car), the 2CV, and the DS, which was revolutionary for its hydropneumatic suspension and futuristic design.
Citroen's logo features the "Double Chevron" — two inverted V shapes stacked vertically. The design represents the double-helical gears that Andre Citroen manufactured before entering the automobile business. These herringbone-pattern gears were Citroen's first industrial product, and the gear tooth pattern became the company's enduring symbol. The logo has been modernized many times, most recently in 2022 with a retro-inspired oval design that references the brand's 1919 original logo while maintaining the signature chevrons.
The double chevron logo represents the herringbone gears that Andre Citroen originally manufactured
The Citroen DS name is a play on the French word "deesse," meaning "goddess"
The 2CV was designed to carry eggs across a ploughed field without breaking them
Citroen organized the first motor expedition across the Sahara Desert in 1922
Citroen operates in the automotive and transportation industry and is accessible at citroen.com. The company is recognized as quirky French car brand. Citroen's brand identity is built around its distinctive logo — double chevron emblem — which has become widely recognized across the automotive sector.
As part of the broader automotive landscape, Citroen competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
The Citroen logo is described as double chevron emblem. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
Citroen is categorized under Automotive in our logo quiz. The automotive and transportation sector includes many well-known brands with distinctive visual identities.
The official Citroen website is citroen.com.
Citroen is also commonly referred to as citroën. In our logo quiz, any of these names will be accepted as a correct answer.
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