Buick

Automotive

American premium brand by GM

Website

About Buick

Buick is a GM brand founded in 1899 by David Dunbar Buick. Played a foundational role in creating GM in 1908 under William C. Durant. Positioned between Chevrolet and Cadillac. Particularly strong in China where it outsells US numbers. Known for comfortable, quietly luxurious vehicles.

The Buick Logo

The tri-shield logo was introduced in 1959 in red, white, and blue, representing three original Buick models. Evolved from the Scottish Buick family crest. Refreshed in 2023 to a minimalist monochrome version.

Logo style:Three shields emblem

Quick Facts

GM was essentially built around Buick

Considered a luxury brand in China, outselling US numbers

Founder David Dunbar Buick died with almost nothing in 1929

Tagline "That's the Spirit" reflects quiet confidence

What Does Buick Do?

Buick operates in the automotive and transportation industry and is accessible at buick.com. The company is recognized as american premium brand by GM. Buick's brand identity is built around its distinctive logo — three shields emblem — which has become widely recognized across the automotive sector.

As part of the broader automotive landscape, Buick competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.

Frequently Asked Questions

What does the Buick logo look like?

The Buick logo is described as three shields emblem. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.

What category does Buick belong to?

Buick is categorized under Automotive in our logo quiz. The automotive and transportation sector includes many well-known brands with distinctive visual identities.