About Bluetooth
Bluetooth is a short-range wireless technology standard for exchanging data over short distances using UHF radio waves. It was conceived in 1994 by Jaap Haartsen while working at Ericsson in Lund, Sweden, and is now managed by the Bluetooth Special Interest Group (SIG), which has over 35,000 member companies. Bluetooth has become ubiquitous in modern electronics, enabling wireless connections between devices like headphones, speakers, keyboards, mice, and smartphones. The technology is named after Harald "Bluetooth" Gormsson, a 10th-century Danish king who united dissonant Danish tribes.
The Bluetooth Logo
The Bluetooth logo is a bind rune merging the Younger Futhark runes for "H" (Hagall) and "B" (Bjarkan) — the initials of Harald Bluetooth, the Viking king after whom the technology is named. The rune is rendered in white on a blue oval background. This clever design connects modern wireless technology to its Scandinavian origins and the historical king who was known for uniting tribes, just as Bluetooth technology unites different devices.
Quick Facts
Bluetooth is named after Viking King Harald "Bluetooth" Gormsson who united Denmark and Norway
The logo is a combination of two Viking runes representing the king's initials
Bluetooth was originally intended as a wireless alternative to RS-232 data cables
Harald Bluetooth likely got his nickname from a conspicuously dark or dead tooth
What Does Bluetooth Do?
Bluetooth operates in the technology and software industry and is accessible at bluetooth.com. The company is recognized as wireless connectivity standard. Bluetooth's brand identity is built around its distinctive logo — blue runic B symbol — which has become widely recognized across the technology sector.
As part of the broader technology landscape, Bluetooth competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
Frequently Asked Questions
What does the Bluetooth logo look like?
The Bluetooth logo is described as blue runic B symbol. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
What category does Bluetooth belong to?
Bluetooth is categorized under Technology in our logo quiz. The technology and software sector includes many well-known brands with distinctive visual identities.
What is the Bluetooth website?
The official Bluetooth website is bluetooth.com.
Can I test my knowledge of the Bluetooth logo?
Yes! Bluetooth is one of 271 logos featured in our Logo Quiz. You can also try Practice Mode to learn at your own pace with no timer.
Can you identify the Bluetooth logo?
Test your knowledge with our Logo Quiz featuring 271 company logos!
