About Auth0
Auth0 is an identity platform (2013) by Eugenio Pace and Matias Woloski from Buenos Aires. Auth, SSO, MFA, social login APIs. Okta acquired for ~$6.5B in 2021.
The Auth0 Logo
Shield with key/lock in dark with red accents. Security + developer-friendly. The Auth0 logo — described as black shield with four petals — is designed to be instantly recognizable at any size, from tiny app icons to large-format displays. The symbol-only approach (without the company name) demonstrates the strength of the brand's visual identity. This design choice reflects a broader trend in modern branding where companies trust their icon alone to represent the brand, similar to how Nike uses just the Swoosh or Apple uses just the apple silhouette.
Quick Facts
"0" = zero friction in auth
Both founders ex-Microsoft
Billions of logins monthly
Okta paid $6.5B
What Does Auth0 Do?
Auth0 operates in the technology and software industry and is accessible at auth0.com. The company is recognized as identity and authentication platform. Auth0's brand identity is built around its distinctive logo — black shield with four petals — which has become widely recognized across the technology sector.
As part of the broader technology landscape, Auth0 competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
Frequently Asked Questions
What does the Auth0 logo look like?
The Auth0 logo is described as black shield with four petals. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
What category does Auth0 belong to?
Auth0 is categorized under Technology in our logo quiz. The technology and software sector includes many well-known brands with distinctive visual identities.
What is the Auth0 website?
The official Auth0 website is auth0.com.
Can I test my knowledge of the Auth0 logo?
Yes! Auth0 is one of 271 logos featured in our Logo Quiz. You can also try Practice Mode to learn at your own pace with no timer.
Can you identify the Auth0 logo?
Test your knowledge with our Logo Quiz featuring 271 company logos!
