About Asana
Asana is a work management platform founded in 2008 by Dustin Moskovitz (Facebook co-founder) and Justin Rosenstein (created Facebook's "Like" button). Name comes from Sanskrit for "yoga pose." Went public on NYSE September 2020. Serves 130,000+ paying organizations.
The Asana Logo
The logo features three overlapping coral/orange dots in a triangular pattern, symbolizing collaboration. Represents the harmony of teams working together. Updated in 2018 with refined colors from brighter pink-orange to deeper coral.
Quick Facts
Moskovitz was Zuckerberg's roommate and co-founded Facebook at 19
Built because too much Facebook time was spent coordinating, not doing work
Practices "No Meeting Wednesdays"
Rosenstein later expressed regret about creating the Like button
What Does Asana Do?
Asana operates in the technology and software industry and is accessible at asana.com. The company is recognized as work management platform for teams. Asana's brand identity is built around its distinctive logo — three orange/coral dots — which has become widely recognized across the technology sector.
As part of the broader technology landscape, Asana competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
Frequently Asked Questions
What does the Asana logo look like?
The Asana logo is described as three orange/coral dots. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
What category does Asana belong to?
Asana is categorized under Technology in our logo quiz. The technology and software sector includes many well-known brands with distinctive visual identities.
What is the Asana website?
The official Asana website is asana.com.
Can I test my knowledge of the Asana logo?
Yes! Asana is one of 271 logos featured in our Logo Quiz. You can also try Practice Mode to learn at your own pace with no timer.
Can you identify the Asana logo?
Test your knowledge with our Logo Quiz featuring 271 company logos!
