About Acura
Acura is the luxury and performance division of Japanese automaker Honda, launched in 1986 as the first Japanese luxury brand in North America. Headquartered in Torrance, California, Acura was created to compete with European luxury brands in the US market. The brand made history with the original Legend and Integra models, and later the NSX supercar, which was developed with input from Formula One legend Ayrton Senna. Current models include the Integra, TLX, MDX, and the electrified ZDX.
The Acura Logo
Acura's logo resembles a stylized letter "A" that also looks like a caliper — a precision measuring tool used in engineering. This dual meaning represents Acura's emphasis on precision engineering and attention to detail, aligning with the brand's tagline "Precision Crafted Performance." The logo was designed by an in-house team and originally appeared to be an upside-down "H" for Honda, though Acura denies this interpretation. The emblem is typically rendered in chrome silver, conveying a premium, technical aesthetic.
Quick Facts
Acura was the first Japanese luxury brand to launch in North America
The original NSX was designed with input from F1 driver Ayrton Senna
Acura's name was chosen from a list of computer-generated names
The 1990 NSX proved that supercars could be reliable enough for daily use
What Does Acura Do?
Acura operates in the automotive and transportation industry and is accessible at acura.com. The company is recognized as honda's luxury division. Acura's brand identity is built around its distinctive logo — a-shaped caliper emblem — which has become widely recognized across the automotive sector.
As part of the broader automotive landscape, Acura competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
Frequently Asked Questions
What does the Acura logo look like?
The Acura logo is described as a-shaped caliper emblem. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
What category does Acura belong to?
Acura is categorized under Automotive in our logo quiz. The automotive and transportation sector includes many well-known brands with distinctive visual identities.
What is the Acura website?
The official Acura website is acura.com.
Can I test my knowledge of the Acura logo?
Yes! Acura is one of 271 logos featured in our Logo Quiz. You can also try Practice Mode to learn at your own pace with no timer.
Can you identify the Acura logo?
Test your knowledge with our Logo Quiz featuring 271 company logos!
