About Target
Target Corporation is the eighth-largest US retailer with 1,900+ stores. Founded by George Dayton in 1902 in Minneapolis as Goodfellow Dry Goods. First Target store opened 1962. Known for "cheap chic" strategy with designer collaborations. Customers affectionately call it "Tar-zhay."
The Target Logo
The bullseye logo was introduced in 1962. Originally three concentric red/white rings, simplified to two rings in 1968. By 2007, the standalone bullseye was recognizable enough to use without the wordmark — one of few retail brands to achieve this.
Quick Facts
Mascot is a bull terrier named Bullseye
Data analytics once predicted a teen's pregnancy before her father knew
Over 175 designer collaborations
Stores designed so customers naturally flow counterclockwise
What Does Target Do?
Target operates in the retail and consumer goods industry and is accessible at target.com. The company is recognized as american retail chain. Target's brand identity is built around its distinctive logo — red and white bullseye — which has become widely recognized across the retail sector.
As part of the broader retail landscape, Target competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
Frequently Asked Questions
What does the Target logo look like?
The Target logo is described as red and white bullseye. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
What category does Target belong to?
Target is categorized under Retail in our logo quiz. The retail and consumer goods sector includes many well-known brands with distinctive visual identities.
What is the Target website?
The official Target website is target.com.
Can I test my knowledge of the Target logo?
Yes! Target is one of 271 logos featured in our Logo Quiz. You can also try Practice Mode to learn at your own pace with no timer.
Can you identify the Target logo?
Test your knowledge with our Logo Quiz featuring 271 company logos!