studio behind Minecraft
Mojang Studios is a Swedish game developer founded by Markus "Notch" Persson in 2009, creator of Minecraft. Microsoft acquired it in 2014 for $2.5 billion.
Rebranded in 2020 with red blocky logo paying homage to Minecraft's pixelated aesthetic. The Mojang logo — described as green pixelated face — is designed to be instantly recognizable at any size, from tiny app icons to large-format displays. The symbol-only approach (without the company name) demonstrates the strength of the brand's visual identity. This design choice reflects a broader trend in modern branding where companies trust their icon alone to represent the brand, similar to how Nike uses just the Swoosh or Apple uses just the apple silhouette.
Minecraft sold 300M+ copies
"Mojang" means "gadget" in Swedish
Notch created first version in six days
Microsoft paid $2.5B
Mojang operates in the gaming and interactive entertainment industry and is accessible at mojang.com. The company is recognized as studio behind Minecraft. Mojang's brand identity is built around its distinctive logo — green pixelated face — which has become widely recognized across the gaming sector.
As part of the broader gaming landscape, Mojang competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
The Mojang logo is described as green pixelated face. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
Mojang is categorized under Gaming in our logo quiz. The gaming and interactive entertainment sector includes many well-known brands with distinctive visual identities.
The official Mojang website is mojang.com.
Mojang is also commonly referred to as minecraft. In our logo quiz, any of these names will be accepted as a correct answer.
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