agricultural equipment maker
Deere & Company, trading as John Deere, was founded by blacksmith John Deere in 1837 in Illinois, creating the first commercially successful self-scouring steel plow. Headquartered in Moline, Illinois. World's largest agricultural machinery manufacturer. A Fortune 500 company operating in 30+ countries.
The logo features a leaping deer silhouette — a visual pun on the founder's surname. Registered in 1876, redesigned eight times since. Progressively simplified from realistic to bold, minimalist leaping stag in John Deere's signature green and yellow.
Original steel plow solved Midwest soil sticking to cast-iron plows
Oldest operating farm equipment manufacturer in the US
The specific shade of green is trademarked
Faced controversy over DRM preventing farmers from repairing equipment
John Deere operates in the industrial and manufacturing industry and is accessible at deere.com. The company is recognized as agricultural equipment maker. John Deere's brand identity is built around its distinctive logo — leaping deer silhouette on green — which has become widely recognized across the industrial sector.
As part of the broader industrial landscape, John Deere competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.
The John Deere logo is described as leaping deer silhouette on green. It is a symbol-only logo that does not include the company name text, making it a strong standalone visual mark.
John Deere is categorized under Industrial in our logo quiz. The industrial and manufacturing sector includes many well-known brands with distinctive visual identities.
The official John Deere website is deere.com.
John Deere is also commonly referred to as deere, deere and company. In our logo quiz, any of these names will be accepted as a correct answer.
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