IGN

About IGN

IGN is a major gaming and entertainment media website founded in 1996. Owned by Ziff Davis. One of the most visited gaming websites with hundreds of millions of monthly visitors.

The IGN Logo

Bold uppercase "IGN" in white or red on dark background. Simplified from full name in early 2000s. The IGN logo — described as red background with white controller d-pad — is designed to be instantly recognizable at any size, from tiny app icons to large-format displays. The symbol-only approach (without the company name) demonstrates the strength of the brand's visual identity. This design choice reflects a broader trend in modern branding where companies trust their icon alone to represent the brand, similar to how Nike uses just the Swoosh or Apple uses just the apple silhouette.

Logo style:Red background with white controller d-pad

Quick Facts

What Does IGN Do?

IGN operates in the gaming and interactive entertainment industry and is accessible at ign.com. The company is recognized as gaming news and reviews site. IGN's brand identity is built around its distinctive logo — red background with white controller d-pad — which has become widely recognized across the gaming sector.

As part of the broader gaming landscape, IGN competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.

Frequently Asked Questions