Amnesty International

About Amnesty International

Amnesty International has established itself as a major force in the non-profit and humanitarian industry. Known as human rights organization, the brand has built a strong global presence through its website at amnesty.org and continues to innovate in its space. The company's logo has become one of the most recognizable symbols in the non-profit and humanitarian sector, representing the brand's commitment to quality and innovation. The brand is also commonly referred to as amnesty international.

The Amnesty International Logo

The Amnesty International logo — described as candle with barbed wire — is designed to be instantly recognizable at any size, from tiny app icons to large-format displays. The symbol-only approach (without the company name) demonstrates the strength of the brand's visual identity. This design choice reflects a broader trend in modern branding where companies trust their icon alone to represent the brand, similar to how Nike uses just the Swoosh or Apple uses just the apple silhouette.

Logo style:Candle with barbed wire

Quick Facts

What Does Amnesty International Do?

Amnesty International operates in the non-profit and humanitarian industry and is accessible at amnesty.org. The company is recognized as human rights organization. Amnesty International's brand identity is built around its distinctive logo — candle with barbed wire — which has become widely recognized across the non-profit sector.

As part of the broader non-profit landscape, Amnesty International competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.

Frequently Asked Questions